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Rise (perfume)
Rise (also known as Beyoncé Rise) is a perfume endorsed by Beyoncé and distributed through division Coty Beauty of manufacturer Coty, Inc. She collaborated with perfumer Loc Dong from the company International Flavors & Fragrances (IFF) for creating the scent. It marks her third fragrance following the release of Heat (2010) and Pulse (2011). Inspired by African-American author Maya Angelou and meant to showcase private sides of Beyoncé's personal life, Rise was created as a woman's fragrance.
It was released in February 2014 to various stores; a promotional poster and a commercial shot by English music video director Jake Nava were released the same month with the latter featuring Beyoncé surrounded by golden glitter. Upon their release, the perfume and the commercial were positively received by critics with Rise's various scents and its feminist inspiration being particularly hailed. Rise features top notes of Italian bergamot orange, golden apricot and a basil sorbet middle notes of gold symphony orchid freesia blossom and ''jasminum sambac'' and base notes of autumn woods accord, cashmere musk and a vetiver extract.
==Background==
Beyoncé announced the release of her first fragrance Heat in December 2009 after she had previously worked with Tommy Hilfiger on True Star and with Giorgio Armani on Diamonds for which she also appeared in several promotional campaigns. Heat, released on February 3, 2010, was followed by six additional releases of the same line with various scent changes. It went on to become one of the three best-selling fragrances of all time with $400 million earned at retail globally. A new line of perfumes titled Pulse followed in September 2011 and included several additional releases. The perfume was meant to showcase the singer's persona and energy while performing live on stage during her concerts.
On December 12, 2013, it was reported by MTV that beauty and lifestyle editor Jess Torres of the magazine ''Siempre Mujer'' was offered a glimpse of Beyoncé's new perfume called Rise.〔 On December 20, 2013, it was officially announced by fashion magazine ''Women's Wear Daily'' that she would release her third line of perfumes titled Rise in early 2014.〔 〕 Perfumer Loc Dong of International Flavors & Fragrances (IFF) served as a collaborator with Beyoncé. The perfume was influenced by Beyoncé's autobiographical HBO documentary ''Life Is But a Dream'' (2013); both Rise and the film showcase the singer's personal sides including "inner strength, overcoming adversity, and what it really means to be a woman".〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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